imaginamexico

A logo design drawing inspiration from the Golden Ratio.







Here's what they have to say about it:

• This logo shapes the association of three concepts: a) the vision of the company, based on 4 corporate axes (resembling human axes: physical, emotional, intellectual and spiritual); b) the guiding concept oftransformation; c) the golden ratio, representing perfection, mysticism and beauty.
  
  Imaginamexico brand was achieved with a colorful symbol made with four stylized nautilus shells (one for each axis), designed with the Fibonacci spiral. The shells evoke growth, evolution and transformation. Furthermore, their arrangement also reveals a four-helix pinwheel, a traditional handmade toy. The pinwheel and the colors of the logo bring to mind the mexican culture.
  
  The name was developed with an original typography, resulting in a simple, rounded, monolinear lower-case type. The length of the name and the symbol were also based on the golden ratio proportions.